# Media Kit

> The 1stepGrow media kit: audience, display ads, sponsored articles, sponsored guest posts, newsletter and category sponsorships for tech and EdTech brands.

- **Last updated:** Sep 11, 2026
- **Canonical URL:** https://www.1stepgrow.com/media-kit/

## At a glance

- 1stepGrow readers are students, career switchers and working tech professionals in India and worldwide.
- Formats: display advertising, sponsored articles, sponsored guest posts, newsletter sponsorship, category sponsorship and interview features.
- All sponsored content is labelled as sponsored and edited to our editorial standards.
- Rates depend on format and category — email contacts@1stepgrow.com for the current rate card.

1stepGrow is an independent technology publication covering tech news, course comparisons, career roadmaps and expert guest posts. This page summarises our audience, advertising formats and standards. For the current rate card, email [contacts@1stepgrow.com](mailto:contacts@1stepgrow.com).

## Audience

Our readers arrive with a decision to make — which course, which certification, which career path — and they read to the end.

- Audience: India and global
- **Students and graduates** choosing a first course or specialisation.
- **Career switchers** comparing bootcamps, certifications and learning paths.
- **Working professionals** in software, data, cloud and product planning their next skill.
- **Hiring managers and founders** following technology and talent trends.

Detailed, dated figures by category and traffic source are included in the media kit we send on request.

## Advertising formats

- **Display advertising** (Site-wide): Leaderboard, in-article and sidebar units served through programmatic partners such as Google AdSense. No pop-ups or auto-playing video.
- **Sponsored article** (Permanent): A labelled article written or edited by our desk, placed in a relevant category and kept live — not a 30-day rental.
- **Sponsored guest post** (Labelled): Your expert's byline on a topic our readers care about, edited to our standards and labelled as sponsored.
- **Newsletter sponsorship** (One slot per issue): A single sponsor message in the Sunday Growth Brief, written in our voice and clearly marked.
- **Category sponsorship** (Quarterly): Presenting placement across a topic hub such as AI, data science or cloud for a quarter.
- **Interview feature** (Editorial or sponsored): A Q&A with your founder or technology leader. Sponsored interviews are labelled; editorial ones are chosen on merit.
## Editorial standards for advertisers

Advertising pays for 1stepGrow, and our standards are what make it worth buying.

- Sponsored content is always labelled as sponsored.
- Advertisers do not approve independent editorial articles before publication.
- We state the evaluation criteria and each option's limitations in comparisons and rankings.
- Links in sponsored content are handled in line with search-engine guidelines.
- Our [editorial policy](https://www.1stepgrow.com/editorial-policy/) and [disclaimer](https://www.1stepgrow.com/disclaimer/#affiliate-and-advertising-disclosure) explain how commercial relationships are handled.

## What we will not run

- Misleading, unverifiable or exaggerated claims about outcomes, salaries or placements.
- Undisclosed advertising or advertising presented as independent editorial.
- Gambling, betting, adult content, crypto get-rich-quick schemes or predatory lending.
- Anything that collects passwords, payment or identity details under false pretences.
- Pop-ups, auto-playing audio or video, or ads that imitate site navigation.

## How to book

1. Email [contacts@1stepgrow.com](mailto:contacts@1stepgrow.com) or use the [contact form](https://www.1stepgrow.com/contact-us/) with the topic "Advertising or media kit".
2. Tell us the format, category, timing and what you want to achieve.
3. We send rates, availability and examples of comparable placements.
4. Sponsored content is scoped, written or edited, and published to an agreed schedule.

Want to contribute an article instead? See [Write for Us](https://www.1stepgrow.com/write-for-us/).

## Frequently asked questions

### How do I advertise on 1stepGrow?

Email contacts@1stepgrow.com or use the contact form with the topic "Advertising or media kit". Tell us the format, category, timing and goal and we will send current rates and availability.

### Who reads 1stepGrow?

Students choosing a first course, career switchers comparing bootcamps and working professionals planning their next skill, mainly in India with a global readership.

### Is sponsored content labelled?

Yes. Sponsored articles, sponsored guest posts, newsletter sponsorships and sponsored interviews are labelled as sponsored so readers always know what they are reading.

### What will 1stepGrow not run?

We do not run misleading claims, undisclosed advertising, gambling, adult content, get-rich-quick schemes, or anything that asks readers for passwords or payment details under false pretences.

### Do you offer do-follow links?

Links in sponsored content are handled in line with search-engine guidelines. Ask the desk about the specific format you are considering.